Privacy Policy

At Cheap Spoke Trail Store (“we”, “us”, or “our”), we understand that your privacy is as important as your next adventure. Just as you trust your gear on challenging trails, we want you to trust how we handle your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit spoketrail.com.

1. Who We Are

We’re a Nashville-based outdoor gear retailer specializing in cycling equipment, hiking guides, and adventure essentials for riders and explorers worldwide. Our store at 7013 Collinswood Dr serves as headquarters for our global online operations.

2. Information We Collect

We collect information to provide seamless service from checkout to trailhead:

• Order Information: Name, shipping address, payment details (processed securely through our PCI-compliant systems), and contact information when you purchase bikes, components, or guidebooks.
• Account Data: If you create an account, we store your login credentials and order history to speed up future purchases of cassettes, tires, or climbing gear.
• Browsing Information: Through cookies, we track pages visited (like our bike accessories or Colorado hiking guides sections) to improve your experience.
• Communications: Emails sent to [email protected] and your responses to order updates.

3. How We Use Your Information

Your data helps us keep your adventures rolling:

• Process transactions for bike parts, cycling apparel, or guidebooks
• Ship orders globally (except restricted regions) with accurate tracking
• Provide customer support from our Nashville-based rider team
• Improve our product offerings (like optimizing our bike components selection)
• Send relevant offers (only with your consent) about new climbing gear or cycling accessories
• Prevent fraud and ensure payment security

4. Data Sharing & Disclosure

We treat your data like precious trail maps – shared only when necessary:

• Payment Processors: PayPal, Visa, and Mastercard receive only what’s needed to complete transactions
• Shipping Partners: Carriers receive addresses to deliver your bike tires or water bottles
• Legal Requirements: We may disclose information if required by law
• Business Transfers: In case of merger or acquisition, customer data may transfer

We never sell your data to third-party marketers.

5. International Data Transfers

Since we serve riders worldwide (excluding parts of Asia and remote areas), your information may be transferred to and processed in the United States. We ensure all transfers comply with applicable data protection laws.

6. Data Security

We protect your data like we protect our gear:

• 256-bit encryption for all transactions
• PCI-DSS compliant infrastructure
• Regular security audits
• No payment data stored on our servers

7. Your Rights

You control your data like you control your bike:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure of your data (where applicable)
• Opt-Out: Unsubscribe from marketing emails
• Complaints: Lodge concerns with data protection authorities

Exercise these rights by emailing [email protected].

8. Cookies & Tracking

Our site uses cookies to:

• Remember your preferences (like currency selection for international orders)
• Analyze traffic to improve our cycling gear offerings
• Enable features like shopping carts for your bike components

Manage cookies through your browser settings. Disabling may affect site functionality.

9. Children’s Privacy

We don’t knowingly collect data from children under 16. Our products like climbing guides and bike accessories are intended for adult purchasers.

10. Policy Changes

We’ll update this policy as needed, with changes posted here. Continued use after updates constitutes acceptance.

Now that you’re informed, get back to what matters – your next ride, climb, or adventure. We’re here to support your journey, on and off the trail.